Define User Groups from Weighted Matrix
Persona
SET Factor Analysis
Value Generated by Breakthrough Products
It can provide a nice experience for passengers.
It can promote city image of HK.
It can bring profit for light bus drivers.
Mission statement:
Design a passenger step-down reminder for Hong Kong Light bus drivers and provide a better position announcement system for passengers.
Initial Concept:
Make Hong Kong Light Bus drivers keep concentrate in driving.
Design a In-time position announcement screen.
Not only for Hong Kong Light Bus drivers, but also for passengers .
Provide a convenient and comfortable carriage environment.
Sketch
Product
